5 Winter Trends To Warm up your 2026 Wardrobe
Marketing Funnel: Interest, Desire, Action
Content Marketing: Weekly blog designed to educate, entertain, and engage. Opens with a personal, conversational life update to build connection, then transitions into fashion storytelling and visual merchandising.
Authentic insights and unfiltered imagery strengthen trust and relatability.
Copywriting: Clear calls to action—subscribe on Substack and, over time, convert to paid investment.
Affiliate Marketing: Strong monetisation potential.
Visual Strategy: Designed for easy cross-platform adaptation and conversion.
All or Nothing; Creativity and Success
All or Nothing: Creativity and Success
Marketing Funnel: Awareness, Interest, Action
Feature: Profile of platinum award–winning producer and artist Will Simms (Love Harder).
Simms discusses working with major names in music and why he launched his artist pseudonym Love Harder in recent years.
Content Marketing: Attracts new fans and creatives through his refreshing, non-nepotistic origin story. Explores the tension between creativity and success—an ongoing challenge in the spotlight.
Copywriting: Simms is positioned as a grounded, sober role model, with a healthy relationship to his craft — this unexpected blend will drive curiosity which in term means more streams, and better engagement.
The Black Dandy
Marketing Funnel: Awareness, Interest, Desire.
Feature: In-depth critique of the Met Gala—often dubbed the “Fashion Super Bowl.” The 2025 theme, “The Black Dandy,” highlights haute couture as art, tied to the launch of a new exhibition. A global pop culture moment that drives awareness and sparks conversation around fashion and society.
Content Marketing: Published on Substack. Blends pop culture commentary with fashion education—past and present—while delivering a clear, opinion-led point of view to strengthen brand identity.
Copywriting: Strong calls to action—subscribe and sign up for a weekly fashion newsletter.
Visual Strategy: Highly adaptable, cross-platform visuals; illustration-based, avoiding image licensing costs.
‘I sell wedding dresses for a living. You won’t believe what really goes on in the fitting room.’
Marketing Funnel: Awareness, Interest, Desire, Loyalty
Feature: Professionally published by Mamamia. This opinion piece explores the hidden realities of the bridal industry, revealing how creating “dream” weddings often exposes deeper truths about people—particularly women—rather than the event itself.
Content Marketing: Hosted on a female-focused lifestyle platform. Combines striking visuals with a compelling, insider perspective to attract engaged or soon-to-be-married readers. Blends storytelling with real-world insight to create scroll-stopping, slice-of-life content.
By uncovering behind-the-scenes truths, the piece builds trust and encourages repeat readership.
Copywriting: Clear prompts to subscribe, follow, and continue exploring similar high-engagement content on the platform.
Fludey Tunes Magic
Marketing Funnel: Awareness, Interest, Desire, Action
Feature: Profile of emerging Dutch-Australian artist Fludey Tunes, exploring his musical origins, niche, and future ambitions.
Content Marketing: Builds awareness and interest—key for emerging talent—while creating highly clickable content that appeals to venues and agents.
Copywriting: Leverages curiosity to drive action whilst encouraging listeners to stream his music, increasing plays and engagement.
Australia’s Quiet Luxury- Argyle Pink Diamonds
Marketing Funnel: Awareness, Interest, Desire, Action (with scope for Loyalty)
Content Marketing: Online feature educating readers on a unique Australian product and the heritage of the Argyle family business. Builds emotional connection by highlighting craftsmanship, legacy, and human story—positioning the brand as warm, authentic, and distinct from competitors.
Reframes the narrative around “blood diamonds” by emphasising the ethical, family-led story of Argyle pink diamonds.
Copywriting: Drives urgency through limited-edition scarcity—encouraging immediate investment while supply lasts.
Diet + Development: Your Guide to a Healthy, Happy Puppy– Forever Friend and Co
Marketing Funnel: Awareness, Interest, Loyalty, Action
Content Marketing: Weekly blog-style newsletter educating pet owners on raw feeding and its long-term benefits. Builds trust through expert insights, answers to common questions, and a clear passion for animal wellbeing—supporting a premium, subscription-based product model.
Consistent, value-led content positions the brand as more dedicated and knowledgeable than competitors, reinforcing credibility and care.
Copywriting: Strong call to action to trial the product risk-free, backed by a satisfaction guarantee. Frames purchase as an investment in a pet’s health and longevity—aligning with values-driven decision-making.
Holly LM Reed 