1. Gigi and Olive’s Social Media Strategy
Client: Gigi and Olive – a sister-founded gifting business offering personalised and embroidered products with sustainable practices.
Target Audience: Women, bridal, and thoughtful gift buyers.
Objective: Add depth and warmth to the brand, grow social following, and encourage repeat customers.
Current Channels: Instagram, Gigi’s Journal blog (inconsistent).
Strategy:
- Niche positioning: Emphasise unique selling points that resonate with female customers.
- Content marketing: Weekly newsletter with 2–3 female-coded, humorous articles showcasing the sisters and brand story. Use visuals across platforms to keep content personable and engaging.
- Social media: Reflect gifting seasons and customer emotions with a warm, seasonal colour palette to stand out from neutral, polished competitors. Example: Spritely Spring campaign with florals and vibrant tones.
- TikTok: Weekly behind-the-scenes segments featuring the sisters, humorous gifting tips, and “must-haves” to build personal connection with customers.
- Giveaways: Use embroidery machine to create weekly personalised gifts in exchange for follows, tags, and engagement, boosting reach and sales.
- Events: Host monthly studio events and co-collaborations with complementary brands to generate content and create a welcoming, community-driven experience.
2. Fludey’s Content Marketing Article
Brief: Create a content marketing piece that showcases the artist and piques the audience’s curiosity to invest in their work.
Objective: Drive emotional engagement and make the reader care about the artist, moving beyond transactional thinking.
Format: Interview-style feature pitched to magazines.
Rationale:
- Interviews function as humanising content, positioning the artist as relatable and authentic while subtly softening the commercial angle.
- The dark layout and moody design create a sense of mystery and intrigue, enhancing brand storytelling and visual impact.
- This approach leverages narrative marketing to build brand affinity and spark reader curiosity and investment interest.
Deliverables:
- Q&A feature article (approx. 800 words)
- Supporting imagery and layout concepts to match tone and brand personality
- Potential for repurposing snippets for social media teasers or newsletter content
Holly LM Reed 