1. Gigi and Olive’s Social Media Strategy
Client: Gigi and Olive – a sister-founded gifting business offering personalised and embroidered products with sustainable practices.
Target Audience: Women, bridal, and thoughtful gift buyers.
Objective: Add depth and warmth to the brand, grow social following, and encourage repeat customers.
Current Channels: Instagram, Gigi’s Journal blog (inconsistent).
Strategy:
- Niche positioning: Emphasise unique selling points that resonate with female customers.
- Content marketing: Weekly newsletter with 2–3 female-coded, humorous articles showcasing the sisters and brand story. Use visuals across platforms to keep content personable and engaging.
- Social media: Reflect gifting seasons and customer emotions with a warm, seasonal colour palette to stand out from neutral, polished competitors. Example: Spritely Spring campaign with florals and vibrant tones.
- TikTok: Weekly behind-the-scenes segments featuring the sisters, humorous gifting tips, and “must-haves” to build personal connection with customers.
- Giveaways: Use embroidery machine to create weekly personalised gifts in exchange for follows, tags, and engagement, boosting reach and sales.
- Events: Host monthly studio events and co-collaborations with complementary brands to generate content and create a welcoming, community-driven experience.
2. Fludey’s Content Marketing Article
Brief: Create a content marketing piece that showcases the artist and piques the audience’s curiosity to invest in their work.
Objective: Drive emotional engagement and make the reader care about the artist, moving beyond transactional thinking.
Format: Interview-style feature pitched to magazines.
Rationale:
- Interviews function as humanising content, positioning the artist as relatable and authentic while subtly softening the commercial angle.
- The dark layout and moody design create a sense of mystery and intrigue, enhancing brand storytelling and visual impact.
- This approach leverages narrative marketing to build brand affinity and spark reader curiosity and investment interest.
Deliverables:
- Q&A feature article (approx. 800 words)
- Supporting imagery and layout concepts to match tone and brand personality
- Potential for repurposing snippets for social media teasers or newsletter content
3. A Report that explores how Seek Arrangement and Ashley Madison utilise ‘dark advertising’ to allow people to cheat and get caught.
‘Seeking Sex, Money and Lies Online‘
Content Marketing
Advertorial Interview on Love Harder’s Will Simms
‘All or Nothing; Creativity & Success’
(Spec only )
Advertorial for Pink Kimberley’s Argyle Pink Diamonds
‘Australia’s Quiet Luxury’
Blog Post for Forever Friend, Pet & Co
‘Diet + Development: Your Guide to a Healthy, Happy Puppy’
Holly LM Reed 